Only human

Human error is responsible for more than 90 per cent of accidents, causing 1.5 million fatalities and 50 million injuries on the world’s roads each year.

ADAS helps economy

The global economic damage from driver-caused car accidents is around $600 billion, according to Mobileye. That is one of the main reasons its Advanced Driver Assistance Systems (ADAS) was developed as the key for safe driving to try and reduce on-road deaths and the costs surrounding it.

What it does

So what is ADAS? In essence, ADAS offers the driver a host of protections against collisions and warns the driver of potential dangers and hazards and gives them the chance to quickly remedy the situation on the road.

Its task is to warn drivers through visual and audio alerts to get their attention back on the road, correct the situation and avoid a collision.

What it does is zero in on the most vulnerable road users – people – by systematically scanning the area in front of the vehicle and filtering out unwanted objects.

Advanced driver assistance systems - the key for safe driving / Azentro / Voice Vision Data

Driver safety features

What ADAS offers in relation to driver safety includes:

  • Lane Departure Warning (LDW) which can alert the driver of an unexpected or a lane departure that has not been indicated;
  • Forward Collision Warning (FCW) shows that unless the driver acts soon and breaks – based on the current dynamics relative to the vehicle ahead – a collision is imminent;
  • ADAS also offers a series of “active” safety systems including Automatic Emergency Braking (AEB) identifies the imminent collision and brakes without any driver intervention.
  • Other examples of active functions are Adaptive Cruise Control (ACC), Lane Keeping Assist (LKA), Lane Centering (LC), and Traffic Jam Assist (TJA).

Life savers

Put more simply, ADAS is the key to driver safety because it has six life-saving features in the one system. They are:

  • Pedestrian and cyclist collision warning;
  • Forward collision warning;
  • Lane departure warning;
  • Headway monitoring and warning;
  • Intelligent high beam control;
  • Speed limit indicator.

Audio & visual alerts

ADAS identifies certain specific potentially-dangerous situations, and provides audio and visual alerts to assist the driver in preventing or mitigating a collision.

Finally, it is good to know this ADAS technology, one of the most advanced collision avoidance systems available anywhere, is deployed in more than 25 million vehicles worldwide. That means our roads are getting safer.

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Advanced driver assistance systems - the key for safe driving / Azentro / Voice Vision Data